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Proof, not promises

Numbers that survived
contact with a P&L.

Every result here is attributed, tracked, and tied to profit - the kind of growth a CFO signs off on, not a screenshot of ROAS taken on a good day.

$0
PPC sales generated
0
Brands scaled
0
Launch success rate
−0
Avg. ACoS reduction
0
Marketplaces
Health & WellnessUS · CA
Meridian
Scaling a wellness brand while holding margin through peak season.
$4.18M
YTD sales · Jan–May 2026
Profitable
TACoS held on-target
Multi-mkt
US & Canada
Personal CareUS
Lumin
Driving volume at a controlled, profitable efficiency.
$2.38M
PPC sales
42.7%
ACoS at scale
Stable
Spend efficiency
Beauty & GroomingUS · DE
Germanikure
Compressing a full month of demand into a profitable sprint.
$798K
Sales in one month
Record
Best month on record
Ranked
Top-of-search share
Turnaround

68% → 28% ACoS,
without dropping volume.

A common story: an account bleeding margin on broad, unstructured campaigns. The fix isn't slashing spend - it's re-architecting it. Restructure by intent, harvest and negate relentlessly, align listings to the terms that convert, and defend rank.

  • ✓Margin restored - ACoS more than halved in a single quarter.
  • ✓Volume held - no revenue sacrificed to hit efficiency.
  • ✓Repeatable - the same system, not a one-off lucky quarter.
Before
68%
ACoS - margin leaking
After
28%
ACoS - profit restored
99.8%
Launch success rate
$200K+
Monthly spend managed
In good company

Brands I've helped scale

MeridianLuminGermanikureTiffany HomeSnuggle BabyOrca TacticalSwaddle DesignsHonest CompanyNutribulletPela CaseCaraway HomeErgonofisHydro FlaskRidge Wallet
★★★★★

"She cut our ACoS from 68% to 28% in one quarter without dropping volume. Our margin has never looked healthier."

MK
Brand Director
Home & Lifestyle
★★★★★

"Our launch hit page-one for the main keyword in under three weeks. Genuinely repeatable - not luck."

SB
Founder
Health & Wellness
★★★★★

"Finally an ads person who talks in profit, not screenshots. Revenue is up and I understand why."

JT
CEO
Kitchenware

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