Handing your ad budget to the wrong agency is expensive twice - once in wasted spend, and again in the months you lose before you notice. Most agencies look identical on a sales call. Here's how to see past the pitch and hire someone who'll actually grow your profit.
This is the single most revealing question. At many agencies you meet a senior strategist on the sales call, then your account is handed to a junior working from a template across dozens of clients. Ask directly: who touches my account day to day, and how many others do they manage? A senior operator managing a small book will always beat a junior managing forty accounts on autopilot.
ROAS screenshots are the easiest metric to cherry-pick and the least connected to your bank balance. A good partner reports in TACoS and contribution margin and can explain the reasoning behind every major move. If an agency can't or won't show you the data and the logic, you're buying a black box.
Amazon behaves differently across categories - supplements, home, beauty, baby and electronics each have their own dynamics. Ask for results in your category and interrogate the numbers: attributed, tracked, and tied to profit, not a good-day snapshot. Case studies like a 68%-to-28% ACoS turnaround should come with context, not just a headline figure.
Green flag: an agency that starts with a genuine audit and a plan you could act on yourself - because it's confident the work speaks for itself, not the contract.
The best Amazon PPC partner is senior, transparent, aligned on profit, and confident enough to prove value before you commit. That's exactly how Quratco is built - personal management from an operator behind $100M+ in tracked sales, reporting in real profit, starting with a free audit.
Get a free audit first - even if you hire someone else, you'll know exactly what good looks like.
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